GoodAudience.com account executives having a brainstorming session with a client. The creative process is taken very seriously. Of course we love her music ❤: https://www.instagram.com/seestephanieo/
Social Media Done By Humans
The picture above shows a deeply creative process used by Good Audience to develop a social media strategy. It requires getting to know the vision in the client’s head, extracting it out, and telling your story to the world.
Early stage companies can benefit greatly from hiring a professional to handle their social media and SEO in a multitude of ways. This task usually gets assigned across a business’s workforce and takes away from overall productivity.
Here are some of the many reasons a Social Media Manager can streamline a business’s profiles to maximize results and engagements.
Platforms
With new platforms being developed everyday, it’s critical for early stage companies to keep up with the times. Companies need to have a Social Media Manager to understand each platform and decide which ones will best benefit operations and save resources. Each platform offers a different audience, along with a different style of communication. You can share photos, text, and or videos with your followings on depending on the platform. It’s up to your social media manager to pick which style would represent your company the best.
Understanding Social
Social media is a new tool in the world of marketing. It’s all about engaging and creating loyalty and long term relationships with consumers. Many Social Media Managers use the 80/20 tactic in their strategy, in which 80% of content posted is conversational and beneficial to your audience. While the other 20% is mostly used for getting sales and promotion. A good balance of both will lead you closer to desired results.
Developing Campaigns
Social Media Managers work with all departments to create promotional content in the form of a tactical plan. They track the progress of different strategies, and change them as needed. They also set the objectives and goals for your platforms to reach. An early stage company would benefit greatly from this because having a set plan makes it much simpler to track success.
Understanding Analytics and ROI
With social media marketing it is vital to regularly be tracking and analyzing analytics for all channels to see where to improve and learn about your audience. It is important to track who is liking, sharing, and commenting on things, to know how and why they like a certain channel. This generates valuable leads for new businesses to pursue. A Social Media Manager also understands analytics and can determine the best ways to ensure ROI which is crucial especially during startup.
Time Consuming
Every minute that you spend figuring out the best social media strategy is a minute that you lose working on what you’re passionate about. Social media is vital to a company’s success; that’s without a doubt. But to come up with consistent, engaging content, interact with followers, and analyze metrics, across multiple platforms, is very time consuming. Further, your Social Media Manager will have valuable experience that allows them to complete all your social goals more efficiently.
Managing Online Community
What’s the point of having a following if you don’t regularly engage with them and bring them value? Your Social Media Manager will nurture your online community to ensure they are as happy as possible. One of they key goals of community management is to encourage followers to engage with each other, not just your brand. A thriving community with a strong connection to your company is one of the most powerful assets you can have.
Building a Brand Name
Especially for new businesses, it is critical to start building a social media presence. Social helps businesses interact with both new and also their target customers. As presence grows consumers will start viewing the business as an authority of industry. Which then builds trust which helps builds a brand name as well as brand loyalty among consumers!
Picking the Right Images
It has been proven that posts with images get far more engagements and impressions than those without. A Social Media Marketer can pick the best images and optimize the sizes to best to suit each platform. They can crop, resize, and fix any problems with photos supplied by clients. While also finding their own stock images and curating their own.
Advertising
Just because consumers eyes have switched from papers and TV’s to laptops and smartphone screens doesn’t mean advertising has died. By advertising on your target platforms, Social Media Managers can jumpstart your following. Your manager will also be able guarantee that your brand gets in front of your target audience’s eyes.
Staying on Top of Trends
A great Social Media Manager stays on top of current events and actively keeps up with social media trends as well. Since social media is ever changing, new businesses need a Social Media Manager to best decide how the company can contribute to these trends in the most beneficial ways.
So, if you want to stay on top of your business and marketing, hiring a professional Social Media Manager is definitely the way to go. At Good Audience we pair you up with a marketing pro to join your team and take care all of the social media grunt work for you! To learn more and sign up for a free strategy session visit our website http://www.goodaudience.com/ or email us at hello@goodaudience.com